Vendors always provide two price levels: Seller Price and Retail Price. Each contract has its own price configuration. It consists of Price Source (Seller Price or Retail Price) and Markup on top of selected Price Source. Price levels are categorized as follows:
- Vendor Price is a price provided by Vendor. Typically Vendor provides in-price (Seller Price) and suggested market price (Vendor Retail Price). Vendor Retail Price is suggested retail price (synonyms: SRP, street price). It is recommended Vendor's price for customers. Vendor Seller Price is a price usually used to sell to sellers/distributors.
- Distributor In-Price is based on either Vendor Seller Price and Vendor Retail Price and adjusted further for discount or mark-up provided by Vendor. Discounts and mark-ups can be generic or for a specific offer.
- Seller In-Price is based on either Distributor price or Vendor Retail Price and adjusted further for discount or mark-up provided by Distributor. Discounts and mark-ups can be generic or for a specific offer.
- Seller Retail Price is a price shown in Product Catalog. It is displayed for all customers who don't have a personal discount. Seller Retail Price is calculated as a markup on top of Seller in-price or Vendor Retail Price. It can be generic (used for all offers without specific markups) and for a specific offer.
- Customer Offer Price is based on Seller Retail Price and visible in Product Catalog. Customers may receive additional discounts either generic or for a specific offer.
- Customer Subscription Price. After purchase Seller, Retail Price configuration is saved to this subscription. This means, that Price Source and Seller Markup are saved from Seller Retail Price. The Price source and Seller Markup are locked in for a year. Subscription markup can be changed at any moment. Customer Subscription Price is independent of Customer Offer Price: they can be changed separately and change of one price does not affect the other.