Google Tag Manager Integration

Google Tag Manager is a tag management system to store and manage tags and code snippets based on your needs. It is a mediator between the website (in our case Appxite platform) and the tracking tool chosen by you.

Similar principles apply as for other integration tools we use in Appxite. Java Script code is already inserted into Appxite platform, and the integration happens by providing unique identifier, in this case 'Container ID' created on Google platform:



You can read more on this in Set up and install Tag Manager.
Once you carry out these simple steps you can take the full benefits of using tags, triggers, variables, and related configurations within the container with any compatible analytics tools.

To get started your journey with Google Tags, navigate to Tag Manager Help website.

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