Custom CTA for an offer

Introduction

This article explains how Vendors can configure a custom Call-To-Action (CTA) button for their Offers that redirects Customers to external URLs instead of using the standard "Add to cart" functionality. This feature enables Vendors to direct Customers to external purchase and provisioning processes when necessary.

In this article:

• Understanding custom CTA
• How to add a custom CTA to an offer
• Customer experience with custom CTA

Understanding custom CTA

The Vendor can redirect the Customer to an external URL instead of adding the item to their cart on the Platform so that the Customer can follow the external purchase and provisioning process for this Offer.

Learn here more: Vendors can add a custom link as a CTA to their offer:

Use cases:

• Offers that require purchase through Vendor portals
• Complex configuration processes that occur on external systems
• Offers with specialized provisioning requirements
• Integration with third-party purchasing systems

How to add a custom CTA to an offer

Vendors can add a custom link as a CTA to their Offer:

Step 1: Access offer configuration

1. Navigate to Product Management (Producthub).
2. Create a new Offer or edit an existing Offer.
3. In the Offer configuration page, locate the Description section.

Step 2: Enable Custom CTA

1. In the Description section, find the "Custom CTA" toggle.
2. Enable the "Custom CTA" option.
3. A text field labeled "Custom CTA" appears below the toggle.

Step 3: Configure the custom URL

1. In the "Custom CTA" text field, enter the external URL where Customers should be redirected.
2. Ensure the URL is complete and includes the protocol (for example, https://example.com/purchase).
3. Verify that the URL directs to the correct external purchase or provisioning page.

Step 4: Save the offer

1. Complete any other required Offer configuration.
2. Save the Offer to apply the custom CTA settings.

NOTE! The custom CTA field accepts standard URL formats. Ensure the external URL is accessible and provides a functional purchase or provisioning experience for Customers.

Customer experience with custom CTA

Customers can select the "Learn more" button instead of "Add to cart" for such Offers, and they will be redirected to a custom URL.

How it works:

In the Product Catalog: When Customers browse Offers with custom CTAs configured, they see a "Learn more" button instead of the standard "Add to cart" button.

Button interaction: When Customers select the "Learn more" button:

1. They are redirected to the external URL configured by the Vendor
2. The external page handles the purchase and provisioning process
3. Customers complete their transaction on the external system

Summary

Vendors can configure custom Call-To-Action (CTA) buttons for Offers that redirect Customers to external URLs instead of using the standard "Add to cart" functionality. To add a custom CTA, Vendors enable the "Custom CTA" option in the Description section of Offer configuration and enter the external URL where Customers should be redirected. When Customers view Offers with custom CTAs, they see a "Learn more" button instead of "Add to cart." Selecting this button redirects them to the configured external URL where they complete the purchase and provisioning process outside the Platform. This feature enables Vendors to integrate external purchase systems, specialized provisioning processes, or third-party platforms when standard Platform purchasing doesn't meet their needs.