How to apply Adobe promotion codes

Introduction

This article guides you through applying Adobe promotion codes when purchasing new subscriptions. The promotion code feature allows you to receive discounts on Adobe products by entering valid promotional codes during the ordering process. Currently, this feature is available for new orders only and displays promotional pricing automatically when a valid code is applied.

In this article:

• View available promotions
• Apply a promotion code
• Verify promotional pricing
• Promotion visibility on Subscription page
• Closed promotion code visibility on Subscription page

View available promotions

To see which promotion codes are available for your selected product:

1. Navigate to the Offer page when placing a new order for Adobe product.
2. Select your desired License Quantity.
3. Click the View available promotions button located below the Promotion code field.
   

A dialog box will appear showing all available promotion codes for the selected admin account.

Apply a promotion code

To apply a promotion code to your order:

1. In the View available promotions dialog, locate the promotion code you want to use.
   
2. Manually copy the promotion code from the list.
3. Paste the code into the Promotion code field in the order form.
   
4. The system will automatically validate the code with Adobe.
5. If the code is valid, the promotional price will be displayed in the Price section showing both the original and discounted amounts.
   

Verify promotional pricing

After entering a valid promotion code:

• The Price section will display the Grand Total for the selected billing period.
• The original price will appear with a strikethrough.
• The new promotional price will be shown next to the original price.
• Example: 3187.47 SEK 3152.47

If you enter an invalid promotion code, an error message will appear in red text below the Promotion code field stating: "Promotion code '[code]' is not valid."

Promotion visibility on Subscription page

The applied promotion code will be displayed on the subscription details page and in cancellation policies for future reference.

Open and Closed promotion codes

There are two types of Adobe promotion codes that you can apply in the Platform:

• Open promotion codes — discounts returned through the Flexible Discounts API. They are primarily used to acquire new Customers who meet specific eligibility criteria. These codes appear in the View available promotions dialog.
  Example: 20% off Creative Cloud Pro Plus for Black Friday.
• Closed promotion codes — discounts shared with Partners through Customer Account Manager (CAM) or Sales Agents. They are intended to retain Customers who are at risk of attrition, or to target Customers who are eligible for an upgrade. These codes are applied to Orders in the same way as Open promotion codes, but they are not returned by the Flexible Discounts API and therefore do not appear in the View available promotions dialog.
  Example: 15% off for Customers with Acrobat Pro licenses who renew to Acrobat Studio.

Both Open and Closed promotion codes can use the same flexible discount types (percentage off, fixed amount off, or fixed price).

Apply a Closed promotion code

Because Closed promotion codes are not published through the Flexible Discounts API, the Customer must obtain the code from the Partner directly (e.g., via email or account manager communication) and enter it manually into the Promotion code field.

NOTE! When you click View available promotions, only Open promotion codes are listed. Closed promotion codes will never appear in this dialog, even if a valid one has been issued for the Customer.

To apply a Closed promotion code:

1. Navigate to the Offer page when placing a new Order for the Adobe Product.
2. Select your desired License Quantity.

3. Enter the Closed promotion code provided by your Partner into the Promotion code field. 

   

4. The system will automatically validate the code with Adobe.

5. Once the code is validated, the promotional price is applied to the Offer and displayed in the Price section, showing both the original and discounted amounts for each billing period. 

   

Closed promotion code visibility on Subscription page

Once the Order is placed, the discounted price is also visible on the Subscription page. The price table displays the regular price with a strikethrough, the new discounted price, and a label indicating the applied discount (for example, "-15% from regular price EUR 466.36").

Limitations

When working with Adobe promotion codes, be aware of the following limitations:

• Promotion codes can only be applied during new purchases, not when editing existing subscriptions.
• If you manually add a promotion code in the form data and make changes to the subscription during Subscription edit, the promotion code will be sent to Adobe, but this is not the recommended workflow.
• Only the latest promotion code applied to a subscription is displayed. The system does not support displaying multiple promotion codes with prices per order.
• Promotion codes are not automatically updated during subscription renewals. Adobe promotions apply only to new orders.

Summary

The Adobe promotion code feature enables you to apply discounts to new subscription orders by manually entering valid promotional codes. The system validates codes with Adobe and displays the discounted pricing automatically. Remember that promotions are currently supported only for new orders, and the latest applied promotion code will be visible on your subscription details and cancellation policies.

Related content

• How to place an Order for Adobe Offer
• Adobe Seller guide