Customer Prices: How to add a "Special Price" badge to Offers?

Introduction

This article explains how to promote Offers with a special price badge during campaigns or promotional periods. By enabling the "Special price" option when creating Customer Prices, Sellers can display a prominent badge to Customers in the Product catalog, highlighting Discounts from the Suggested Retail Price.

In this article:

• Accessing Customer Price creation
• Configuring special price promotions
• How the special price badge appears

Accessing Customer Price creation

To create a special price promotion:

1. Navigate to Catalog → Customer Prices in the Platform.
2. Select "Create New" to begin configuring a new Customer Price.
   

Configuring special price promotions

Follow these steps to set up promotional pricing with a special badge:

Select Price Type and Offers:

1. In the Create Price screen, choose "Offers" as the Price Type.
2. In the Offer Name field, search for and select the Offers you want to promote.
3. The Platform displays the current Vendor Price, Suggested Retail Price, and Current Effective Customer Price as baseline information for setting your new Markup.

Define promotion period and pricing:

1. Select the "Add" button to define the time period for your promotion.
2. In the From/Till fields, enter the start and end dates for the special pricing.
3. Select "To infinity" if the promotion has no end date.
4. Choose the Price source (either Cost Price or Retail Price).
5. Enter your desired Markup percentage, which determines the target Price for Customers.

Enable the Special Price badge:

1. Locate the "Special price" checkbox in the pricing configuration.
2. Tick the "Special price" option to enable the promotional badge.
3. When this option is enabled, the Platform will display the percentage Discount (calculated down from the Suggested Retail Price).

NOTE! This feature works particularly well with Markups applied to Offer groups, allowing you to promote multiple Products simultaneously during campaigns.

Save the configuration: Select "Save" to apply the special pricing and enable the badge display.

How the special price badge appears

Once the special Customer Price becomes effective based on the configured From date, the "SPECIAL PRICE" badge will be visible to Customers in the Product catalog:

Catalog view: The badge appears prominently on Offer cards in the main catalog listing, making promotional items easily identifiable among other Products.

Product detail view: When Customers navigate to specific Product pages, the "SPECIAL PRICE" badge continues to display, reinforcing the promotional nature of the Offer.

This visual indicator helps draw Customer attention to discounted Offers and encourages purchases during promotional periods.

Summary

The special price badge feature enables Sellers to highlight promotional Offers in the Product catalog during campaigns or special events. By ticking the "Special price" option when creating Customer Prices, Sellers can display a prominent "SPECIAL PRICE" badge that shows the Discount percentage from the Suggested Retail Price. This visual promotion tool is particularly effective when applied to Offer groups, allowing Sellers to promote multiple Products simultaneously and drive Customer engagement during limited-time campaigns.